28 CV Action Verbs for Marketing Roles
Marketing CVs drown in "managed" and "created". Twenty-eight verbs that show ownership and a number, grouped by discipline.
Marketing CVs have a particular failure mode: everything is *managed* or *created*, and nothing has a number attached. *Managed the social media channels* describes a hundred thousand people. It does not describe you.
Strong verbs solve this by implying a metric. You cannot say *scaled* without an amount, or *reallocated* without a budget and a result.
28 verbs, grouped by discipline
| Discipline | Verbs |
|---|---|
| Brand and positioning | Positioned, Repositioned, Defined, Unified, Refreshed, Articulated |
| Growth and acquisition | Scaled, Acquired, Converted, Optimised, Tested, Reallocated |
| Content and SEO | Published, Ranked, Commissioned, Repurposed, Consolidated, Audited |
| Demand generation | Sourced, Nurtured, Qualified, Attributed, Segmented, Automated |
| Campaigns and launches | Launched, Orchestrated, Produced, Sequenced |
Verbs to stop using
- Managed: the default marketing verb, and it says nothing about outcome. Use it only for people and budgets.
- Created: everything is created. Say what it did.
- Assisted with: hides your ownership entirely.
- Handled: vague and slightly defensive.
- Responsible for: restates your job title.
Before and after
Created blog content and managed the company's content calendar.
• Rebuilt the content calendar around 14 bottom-of-funnel keywords, publishing 40 posts in 9 months; organic sessions grew 3.1x and organic sourced 22% of demo requests.
Managed paid ad campaigns across Google and Meta.
• Reallocated £180k of annual paid spend from broad prospecting to three high-intent segments after a 6-week holdout test, cutting cost per qualified lead from £96 to £54.
The pattern
Verb → the specific decision you made → the metric that moved. The middle clause is what separates a marketer who ran campaigns from one who changed results. Name the channel, the budget, the segment, or the test.
Which verbs lead should change with the posting. A demand-gen role wants *sourced*, *qualified*, and *attributed* near the top; a brand role wants *positioned* and *articulated*. Matching that emphasis is exactly what tailoring a CV to the job description means in practice.
Match your bullets to the role you want
Paste the job link and FitMyCV reorders and rewrites your bullets around the outcomes that posting cares about.
